Loudini came about when friends started asking Louise Dean for fabrics for their children’s bedrooms and nurseries. After creating more prints than could be used in one room the idea was born to launch them out in the world for adults and children alike. Loudini’s primary focus is making things that will stand the test of time.

All fabrics are 100% linen and both fabric and wallpapers are designed and printed in the USA. Digital printing is used to produce their designs as it minimises ink waste and run off. Loudini give a little back where possible. Louise gains the majority of her inspiration from nature and 5% of profits from each sale will be donated to wildlife conservation efforts around the world.